Social Media & Digital Marketing Executive

Full Time

Sterling Recruitment Services are currently looking to recruit a social media & digital marketing executive for our client based in Newton Aycliffe. 

As the social media & digital marketing executive, you will be imperative to the company’s continued growth online. You will have the ability to develop creative and engaging content, whilst continuing to identify new trends and knowledge that will set our brands apart online. You will have a flare and passion for writing, continuing to drive content for the website, blogs, email campaigns and social media, as well as taking an active role in website content updates and day-to-day marketing tasks.

You will have excellent written and communications skills, a quick thinking ‘hands-on’ approach, a self-motivator and ability to lead on tasks whilst identify new opportunities to develop the brands further.

Responsibilities:

Social Media

  • Work with the group communications manager and senior social media & digital executive to develop a social media strategy to implement across our key B2B & B2C channels.
  • Develop a social media content calendar ensuring we work at least two/three months in advance.
  • Create engaging, educational, and informative content across all social media platforms.
  • To develop a strong understanding of key audiences and create an ability to differentiate between B2B and B2C tone of voice.
  • Continue to gain a strong understanding of all competitor activity, key industry trends and topical newsworthy content, ensuring the wider team are briefed as/when needed.
  • To identify new opportunities or trends that will allow the brands to increase their presence online.
  • Create engaging, educational, topical and informative blog content for use online and offline.
  • Proactively respond to all messages and comments, actively engaging with the wider social community.
  • Develop clever and concise content for use in email marketing campaigns for trade and consumer audiences.
  • Use photography and video to maximise all content opportunities across the business.
  • Identify key bloggers, influencers, interior designers, consumer and trade magazines to follow and engage with on social media to increase interaction and build relationships.
  • Proactively share educational and trend lead content from key publications, bloggers, interior designers and influencers across the relevant social media accounts.
  • Proactively share content from key retailers and partners across the relevant social media accounts.
  • Compile monthly reports on digital activities and proactively communicate to the wider team.

Digital Marketing

  • Ensure B2B & B2C websites are proactively updated.
  • Manage and report on our digital activity across B2B & B2C platforms.
  • Work with the consumer and trade marketing managers and external agencies to progress our SEO / PPC opportunities – identifying new ways in which we can drive our digital activity forward.

Essential Skills and Experience:

  • Strong verbal and written communication skills with a creative edge.
  • Strong understanding of social media platforms, algorithms, and best practices, particularly relating Facebook & Instagram.
  • Strong planning and organising skills, with the ability to prioritise and multi-task whilst meeting deadlines.
  • Familiarity with social media management tools and scheduling platforms.
  • Ability to take ownership of your responsibilities and to deliver at pace.

Desired Skills and Experience:

  • Knowledge of SEO principles and their application to social media strategies (desirable)
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  • Salary £23,000 - £25,000
  • Location Newton Aycliffe
  • Hours 40
  • Deadline August 13, 2023
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